Course Descriptions
Designed specifically for the (Home Products / Office Products) industry and recognized by the leading consumer goods business associations in Canada, you will learn directly from industry experts. Our team of facilitators will equip you with the most up to date strategies, techniques, and best practice applications for the most important business skills necessary to be successful in today’s consumer goods marketplace.
Each half day course covers the essentials skills needed to be successful. Classes are offered both in-person and virtually, throughout the year providing maximum flexibility for your busy schedule.
By completing four courses within a subject matter specialty, you’ll earn your CHPTA/COPA Professional designation, certifying that you posses the essential industry knowledge and skills that set you apart from your peers. After completing seven courses, you earn the Expert designation, which citifies that you process the advanced skills, insights and knowledge, which will make you a leader in the industry. Whether you are looking to out-perform your competitors or equip you for the next step in your career, CHPTA’s / COPA’s structured learning pathway ensures practical, impactful results. Elevate your career today!
- Masterclass Certification: Sales Expert
- Sales Psychology
- Sales Strategy
- Communication Skills
- Presentation Skills
- Negotiation Skills
- Sales/ Marketing Analytics
- Account Management/ Customer Relations
- Masterclass Certification: Product Management Expert
- Innovation Strategy
- Ideation Skills
- Consumer Behaviour /User Experience
- New Product development
- Sales/Marketing Analytics
- Presentation Skills
- Product Management Processes
- Masterclass: Marketing Communications Expert
- Consumer Behaviour/ User Experience
- Communication Skills
- Sales/Marketing Strategy
- Presentation Skills
- Sales/Marketing Analytics
- SEO/AI/ E-Commerce Communications
- Customer Engagement
- Masterclass: Business Development Expert
- Business Development Strategy
- Communication Skills
- Presentation Skills
- Sales Prospecting/ Market Segmentation
- Sales/ Marketing Analytics
- Account Management/ Customer Relations
- Customer Engagement/User Experience
- Masterclass: Sales/ Marketing Leadership Expert
- Sales/ Marketing Strategy
- Leadership Skills
- Communication Skills
- Talent Management & Team Dynamics
- Employee Engagement & Development.
- Performance Management
- Sales Forecasting & Budgeting
- Masterclass: Optional Courses
- Mastering Go-to-market strategy and customer centricity.
- Mastering Advanced Negotiations
- Mastering Public Speaking
- Mastering Interpersonal-Skills and Networking
This programme offers twenty-one 3.5-hour training courses that may be taken separately or in combination to contribute to a Professional Certification (4 Courses) or Expert Certification (7 Courses).