This virtual course is designed for Product Managers that work in E-Commerce to them through the line review process in a manner that’s specific to online retail from start to finish. This course ensures learning by providing the newest and most effective sales and marketing theories, strategies and tactics with the focus on practical application within the durable goods industry. Familiarize yourself with digital tools at your disposal to create the biggest impact for your online listings and execute your digital advertising and social media strategies. Learn how to balance the needs of E-Commerce with traditional retail for the same product.
